Introduction to
behavioral design

Training type

7,5 hres
Online training on the Zoom platform. Continuing education activity. A certificate of participation will be given after the training. Eligible for OAQ continuing education.

Training’s objectives

- To become familiar with an innovative approach to human-centered design and experience.
- Become familiar with the impacts of person-built environment interaction and the dynamic links between the human brain and design.
- Become aware of how to observe and question the built environment as a place of experience, a framework for behavior, and a place of expression for individuals, groups, and societies.
- To become aware of the mechanisms of production of the built environment and the roles that the designer can play in it.
- Become aware of the scientific and research world in order to orient design decisions.
- Become familiar with design methods, such as Design Thinking, which allow for integrated, informed, empathetic, and validated design.

Course’ structure and content

1 - Philosophical and scientific determinism: between biology and culture.
2 - Epistemology and design thinking: joining science and design.
3 - The architecture of change: the impact of design on feelings and behaviors.
4 - The tree of human behaviors: designing according to the universal and the specific.
5 - The body as a universal denominator: actions sculpt perceptions and vice versa.
6 - From neuron to masterpiece: understanding subjectivity.
7 - Design and human behaviors: state of the art and precedent


To come

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Lévis - Thetford Mines - La Beauce - Montréal