A company that puts you at the heart of its creative process & takes advantage of collective intelligence.
C’est en 2008 que Nicolas Labrie a commencé à s’intéresser aux liens qui existent entre l’environnement bâti et les comportements humains ainsi que le cerveau humain. Il a donc graduellement exploré le sujet qui devenu pour lui une passion dévorante. Il y a d’ailleurs consacré sa maîtrise et sa thèse, qui a été sacrée meilleure de sa promotion.
In 2008, Nicolas Labrie became interested in the links between the built environment and human behavior, as well as the human brain. He gradually explored the subject, which has become a consuming passion of his. He devoted his master's degree and thesis to it, which was awarded best in his class. Over the years, he has acquired a vast amount and variety of knowledge on the subject which he has applied in his practice. In 2018, he was fortunate enough to have this expertise academically recognized by Laval University, who invited him to teach a one-semester (15 weeks) lecture course on the subject. The Human Aspects of Architecture course introduces students to the mutual influences that exist between humans and their built environment. This course introduces concepts and methods useful for the study of people-environment relationships and for a people-sensitive practice of architecture. It aims more specifically at understanding the fundamental notions related to the perception of the environment, behaviors in space, and life in society. It thus combines the philosophy of humanistic intervention with a scientific approach, in a mixture linking the design sciences (called "empirical"), the cognitive-behavioral sciences (called "hard"), and the socio-cultural sciences (called "social").
The Human Aspects of Architecture course also allowed Nicolas Labrie to convey his vision of what design should be; that is, a design that is both informed and empathetic. Informed design implies relying on the most valid knowledge and rigorous processes, notably those of science, and more precisely of the complexity sciences. Empathic design allows us to understand and consider the sensitive and subjective nature of people's experiences. It is therefore in this union of informed and empathic design that the greatest rigor of facts is combined with the greatest sensitivity to people, to create projects that are in line with reality.
LabNco. is currently developing several partnerships. The first partnership is with RE-AK Technologies to validate the initial design hypotheses through real experience data. RE-AK develops technological solutions that measure and analyze people's emotions and cognitive state of mind in real-time. This partnership allows a neuroscientific approach for data collection during a project, and after, complementing traditional validation approaches such as "studies and surveys". A second partnership is with the firm #Meetforimpact to plan and validate social and memorial impacts (acceptability, virality, popularity, attractiveness, etc.). A third partnership is with the firm Momemtum Transport to plan and validate pedestrian and vehicular traffic flows. Finally, we also have partnerships with various business strategists to plan and validate the economic impact of projects. Thanks to all our valuable partners, we can ensure that projects are progressing in a continuously substantiated manner, validating final impacts and results, and thus ensuring their success.
Weare WELL AP certified since 2020 -
Acertification ensuring the health of buildings' occupants.
TheWELL Building Standard® is a performance-based system for measuring,certifying, and monitoring the characteristics of the built environment thatimpact human health and well-being through the air, water, food, light,fitness, comfort, and spirit.
WELLis managed and administered by the International WELL Building Institute(IWBI), a public benefit corporation whose mission is to improve human healthand well-being through the built environment.
WELLis based on a body of medical research that explores the link between buildingswhere we spend over 90% of our time, and the health and well-being of theiroccupants. WELL Certified ™ spaces and WELL Compliant ™ core and shelldevelopments can help create a built environment that improves nutrition, fitness,mood, and sleep patterns.
TheWELL Building Standard® is third-party certified by Green BusinessCertification Incorporation (GBCI), which administers the LEED CertificationProgram and the LEED Professional Accreditation Program.
Our great interest in the brain, human behavior, and science led us to start the practice of neuroarchitecture, but what is it?
Neuroarchitecture stands at the intersection and meeting point of two distinct disciplines: neuroscience and architecture. This new approach leans on our growing knowledge of how the brain works and aims to explain our responses to all things architectural and of the built environment.